A bilingual website for a corporate learning provider in MENA

SkillUp MENA describes itself as the ultimate L&D solution for upskilling your workforce. It serves organisations across the Middle East and North Africa, and its buyers are HR, learning and development and procurement teams.

Its offer is broad, from consultation and assessment to academies, content production, digital learning platforms and immersive VR training, and those buyers read in English and in Arabic. The website had to make a wide offer easy to understand and turn interest into a conversation.

The site is built with Next.js, with content served from a separate backend, so pages load quickly and the team can update services, case studies and articles without touching code.

It runs in English and Arabic, with an Arabic version one click away in the header. The seven services, Consultation & Strategy, Assessment & Evaluation, Learning & Development, Academies & Capabilities, Content & Multimedia, Digital Learning and Immersive Technologies, each have their own page.

Proof sits alongside the offer: the 100,000+ course library, global certifications, client testimonials and a Resources section with case studies, a media centre, newsroom, insights and blog. A Get Free Demo call to action stays in view in the header.

HR and L&D teams can understand what SkillUp offers, in their preferred language, and request a demo from any page.

The resources hub gives the team a steady way to publish articles and case studies, building the credibility a corporate buyer looks for before getting in touch.