A bilingual product website for a Saudi ERP and e-invoicing platform

HAL is a conversational ERP for businesses in Saudi Arabia and the GCC. It brings accounting, invoicing and expenses together with HR and payroll, sales, procurement, production, projects and collaboration, and it is listed as a ZATCA-qualified Phase 2 e-invoicing provider.

That is a lot of product to explain to a buyer who wants to know one thing: will it fit the way my business works? The site had to cover dozens of modules and several industries, in English and Arabic, without losing the visitor, and lead them to a demo.

The site is built on Webflow, so HAL's team can publish pages, articles and success stories through the CMS without a developer. Every page has an Arabic version, switched from the header.

The Platform menu is organised by business area: Finance, Human Resources, Sales, Procurement, Production, Services and Collaboration, with eight industry solutions alongside, from contracting and construction to retail, manufacturing and schools.

Trust and conversion sit on every page: the ZATCA listing, a 200+ businesses figure, verified review ratings, a pricing page and a Request a demo button that stays in the header. Free business tools, an end-of-service calculator and a VAT calculator, bring in visitors who are not yet shopping for an ERP.

Finance teams and business owners can see how HAL handles their accounting, invoicing and e-invoicing, read it in Arabic or English, and book a demo or an appointment from any page.

The knowledge centre, knowledge base, roadmap and success stories give HAL a steady way to publish, and the free calculators keep the site useful to people before they are ready to buy.