Attribution
you can defend.
Every platform claims the same conversion. We build measurement that reconciles, so you can decide where the next pound goes with actual evidence.
What this actually involves.
Marketing measurement broke quietly. Cookie deprecation, privacy regulation and walled gardens mean the numbers in each ad platform no longer add up, and last click attribution rewards whatever happens to be last.
We rebuild the foundation: clean server side tracking, a defined customer journey, an attribution model that matches how people actually buy, and reporting that finance and marketing can agree on.
What you get from the engagement.
Measurement strategy
The questions the business needs answered, and the data required to answer them.
Tracking implementation
GA4, server side tagging, consent mode and event schemas that stay consistent.
Attribution modelling
Multi touch and incrementality approaches chosen to fit your sales cycle, not a vendor default.
Data warehouse
Marketing, CRM and product data joined so the customer journey is visible end to end.
Dashboards
Reporting built for the people who use it, with definitions documented and agreed.
Privacy compliance
Consent handling and data minimisation designed in, not bolted on after a review.
A sequence, not a retainer that drifts.
- 01
Define the questions
What decisions the reporting has to support, agreed with marketing and finance together.
- 02
Fix collection
Tracking, events and consent implemented correctly at source.
- 03
Model
Attribution built and validated against known outcomes before anyone relies on it.
- 04
Report and maintain
Dashboards, documented definitions and a regular check that the numbers still reconcile.
What lands on your side.
- Measurement plan and event taxonomy
- Server side tracking implementation
- Attribution model with documented assumptions
- Warehouse pipeline joining marketing, CRM and product data
- Dashboards with agreed metric definitions
- Consent and privacy configuration
The questions we get first.
Why do our platform numbers never match?
Because each platform counts conversions it believes it influenced, using different attribution windows and view through rules. They are not lying, they are answering different questions. A single reconciled source of truth is the only way out.
Is attribution even possible after cookie deprecation?
Deterministic single user tracking across sites is largely gone. Server side collection, first party data and incrementality testing replace it, and for most businesses give a more honest picture than the old model did.
Do we need a data warehouse?
If your sales cycle is longer than a session or involves a CRM, almost certainly. If you are a simple single step ecommerce funnel, possibly not yet.
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