An online store and service hub for a hospital equipment specialist

iMedical describes itself as the largest U.S. provider dedicated to the refurbishment and lifecycle support of hospital beds and stretchers. That covers a wide range of work: selling refurbished equipment and aftermarket parts, renting equipment, refreshing a hospital's existing fleet, and maintenance and repair.

Its buyers are hospitals and health systems, purchasing teams that need to find a specific part quickly, understand what a service involves and get in touch without a sales call to start.

The site is built on Shopify, so the parts catalogue works as a real store: product categories, search, a cart, customer accounts and discount codes, with a region selector for the United States and Mexico.

Services sit alongside the store rather than behind it. Navigation is organised the way a buyer thinks: Sales & Rentals, Service & Repair and Core Exchange, with the Bed & Stretcher Refresh programme and rent-to-own explained on their own pages.

Supporting pages cover the company, its leadership, resources and news, careers, FAQs and contact, with the three locations (Virginia Beach and Richmond, Virginia, and Greendale, Indiana) listed in the footer.

Hospital purchasing teams can buy parts online, explore rentals and refurbishment, and reach the team by phone, email or contact form from any page.

Because it runs on Shopify, iMedical's own team can add products, run promotions and publish news without a developer.