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Tekansa
HealthcareWebsite case study

A multi-vendor marketplace for medical equipment

One marketplace where healthcare facilities buy equipment and vendors sell it.

healthcaredirectusa.com
Health Care Direct website homepage
Client
Health Care Direct
About
Marketplace for new, used and refurbished medical equipment · USA
Built with
Custom web platform, Marketplace, Multi-language
The site at a glance

What the website delivers.

4
Site languages
2
Currencies supported
5
Facility types served
In short

Equipment, parts, auctions, on-site service and vendor listings on one marketplace, in four languages and two currencies, for hospitals, surgery centres and clinics.

Chapter 01

The challenge

Health Care Direct sells new, used and refurbished medical equipment to hospitals, surgery centres, urgent care facilities, doctors' offices and long-term care providers. That means thousands of items across dozens of equipment types, plus parts and service.

A brochure site could not carry that. The business needed a marketplace that buyers could browse by equipment type and brand, that third-party vendors could list on, and that worked for buyers outside the U.S.

Chapter 02

Our approach

The platform is organised around how buyers search: by equipment type (anaesthesia machines, defibrillators, ventilators and more), by part category and by brand, with product listings, prices, a cart and a Get Quote form for larger orders.

Vendors can register and sell through the marketplace, and an auctions section sits alongside fixed-price listings. On-site biomedical and imaging services and repair have their own section.

Accounts, a forum, video channels, news, jobs and a newsletter sign-up round it out, with a language selector (English, French, Spanish and German) and pricing in USD or XOF.

Chapter 03

The outcome

Buyers can find equipment, compare listings, request quotes and arrange service in one place, and vendors have a route to sell to the same audience.

Multi-language and multi-currency support lets the marketplace serve buyers beyond the U.S. from the same catalogue.

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