The challenge
Health Care Direct sells new, used and refurbished medical equipment to hospitals, surgery centres, urgent care facilities, doctors' offices and long-term care providers. That means thousands of items across dozens of equipment types, plus parts and service.
A brochure site could not carry that. The business needed a marketplace that buyers could browse by equipment type and brand, that third-party vendors could list on, and that worked for buyers outside the U.S.


