A consultation-led website for a Miami plastic surgery practice

Dr. David Gerth is a triple board-certified plastic surgeon practising in Coral Gables, Miami, with a practice covering facial, breast and body surgery, procedures for men and a medspa for non-surgical treatments.

Prospective patients research for a long time before they book. They want to understand each procedure, see results and trust the surgeon, and many travel from out of town, so the site needed to answer those questions and make a consultation, in person or virtual, the obvious next step.

The site is built on WordPress with Elementor, organised into Facial Procedures, Body & Breast, Medspa and a Patient Center, with dedicated pages for each procedure.

Trust is built in: Dr. Gerth's three board certifications, a before-and-after gallery, testimonials, Vectra 3D imaging, and financing and insurance information.

Schedule consultation and Book Now buttons appear throughout, with virtual consultations for out-of-town patients, and an accessibility statement alongside the terms and privacy pages.

Patients can move from reading about a procedure to seeing results to booking a consultation in a few clicks, from any page on the site.

The practice manages its own content in WordPress, from new procedures to blog posts.