A quote-led website for a medical imaging equipment rigging company

Coastal Mechanical & Rigging is a division of Coastal Healthcare Services, based in Virginia Beach. It deinstalls, rigs, moves, stores and installs medical imaging and biomedical equipment, MRI and CT systems, cath labs, linear accelerators, surgical robots, nationwide.

Its buyers are hospitals, health systems, OEMs, independent service organisations and imaging centres. They are planning a move where a mistake means a damaged scanner or a department out of action, so the website had to show competence quickly and make it easy to start a quote.

The site is a custom PHP build, lean and fast, with every service given its own page: medical machinery moving, installation, deinstallation, rigging, heavy and specialty machinery moving, warehousing and logistics, consulting and project management.

Credibility is front and centre: fully insured and bonded crews, 24/7 response, nationwide coverage, ISO 9001:2015 certification, a 37,000 sq ft climate-controlled warehouse and the parent company's three decades in imaging and biomedical environments. A crane-lift video, gallery, process page and downloadable capabilities brochure back it up.

A quote request form asks the questions that shape a job, the service needed, the timeline and what is being moved, with Schedule a Site Visit and Request a Quote calls to action throughout and the phone number in the header.

Imaging directors, facilities managers and project managers can see exactly what Coastal handles, from MRI to sterilisers, and request a quote with the details already captured.

An insight article on why medical equipment moving is not standard freight gives the team a way to answer the question buyers ask most, before they pick up the phone.