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Marketing & Brand Promotion

Healthcare marketing, from a team that ships the software too.

Brand, digital, performance and recruitment for the businesses of modern medicine. Same operating team that builds your product, so the growth engine is wired to your booking flow, EMR and analytics on day one, not on quarter three.

What we do

Six practices, one team, one story.

We run these practices side-by-side with our product and engineering teams, so measurement, data and growth loops close inside one operating rhythm.

01

Brand & Positioning

The story your practice or platform tells before a single ad runs. Naming, identity, messaging, and category framing.

  • Brand identity systems
  • Naming & narrative
  • Category positioning
  • Visual & voice guidelines
02

Digital Marketing

The full funnel: how patients find you, how they choose you, and how you keep them.

  • SEO & content strategy
  • Local & multi-site SEO
  • Email & lifecycle marketing
  • Marketing automation
03

Performance Media

Paid acquisition that respects clinical accuracy and patient trust, and still moves the number.

  • Search & social ads
  • Programmatic display
  • Landing pages & CRO
  • Attribution & measurement
04

Content & Editorial

Clinician-authored, medically reviewed content that builds authority and organic reach at the same time.

  • Clinical content libraries
  • Condition & procedure pages
  • Patient education video
  • Editorial & governance
05

Clinician Recruitment

Filling roles across nursing, allied health and physicians with employer-brand and pipeline programs, not agency scattergun.

  • Employer brand
  • Career sites & pipelines
  • Recruitment marketing
  • Referral programs
06

Patient Acquisition

Programs that grow patient panels sustainably, with journey design tied back to your booking and EMR stack.

  • Growth strategy
  • Booking funnel design
  • Referral & loyalty
  • Cohort analytics
How it plugs in

Marketing that speaks to the product.

Because the same team builds your booking flow, EMR integrations and analytics, every campaign we run reads directly from the operational data and writes back into it. No third-party agency chain. No stale reports.

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  • Booking-aware

    Ads and pages route into your real slots, not a lead form we hand off later.

  • EMR-aware

    Segmentation reads consented data from your EMR/CRM, not a scraped list.

  • Cohort measurement

    Ninety-day and lifetime value, not last-click attribution.

  • Clinical review

    Every claim is reviewed by a clinician before it goes live.

The constraints

Marketing a regulated service is not the same job.

Most of what slows a healthcare campaign down is not creative. It is the set of rules a general agency meets for the first time on your account. We work inside them by default rather than discovering them at legal review.

Patient data stays out of ad platforms

Tracking is configured so protected health information never reaches an ad platform. That means no condition-level remarketing audiences, careful pixel placement on booking and portal pages, and measurement built on events that do not describe a person's health.

Claims have to survive review

Outcome language, comparative claims and anything describing a procedure is written to be defensible and routed through clinical review before it runs. It is slower than consumer marketing and it is the reason campaigns do not get pulled.

Patient stories need consent

Testimonials, before-and-after imagery and case content are produced with documented consent and reviewed for anything identifying that the patient did not agree to publish, including detail in the background of a photograph.

Reviews are handled, not gamed

Reputation work is response process and service recovery, not incentivised reviews. Replying to a patient publicly is itself a privacy question, so templates are written to acknowledge without confirming that someone is a patient.

How it runs

A monthly programme, not a campaign.

Marketing runs as a retainer because the compounding part, organic visibility and a content library that keeps earning, does not happen inside a six-week burst. You get a monthly plan, the work, and reporting against it.

  1. 01
    Weeks 1-3

    Audit and baseline

    Current visibility, the booking funnel, what the analytics actually capture and what is already working. We record the starting numbers before touching anything, so later reporting has something honest to compare against.

  2. 02
    Monthly

    Plan, agreed in advance

    A written plan for the month: what gets built, what gets published, where media spend goes and what each piece is meant to move. Nothing starts on a channel you have not signed off.

  3. 03
    Continuous

    Build and publish

    Content, landing pages, campaign setup and the technical SEO work behind them, produced by the same team that builds the software, so changes to the booking flow and the campaign driving it are not two separate conversations.

  4. 04
    Monthly

    Report against the plan

    Performance reported against what we said we would do, including the parts that did not work. Where a channel is not earning its place we will say so rather than spreading the budget to hide it.

Frequently asked

What healthcare teams ask us.

Do you work with practices that already have an agency?
Often, yes. A common arrangement is that we take the technical and platform side, the website, booking funnel, tracking and SEO, while an existing agency keeps brand and creative. What we ask for is clarity about who owns which decisions, because two teams quietly changing the same landing page is worse than either doing it alone.
How long before organic work shows anything?
Technical fixes and local search can move within weeks. Content and authority usually take two to three quarters to compound, and anyone promising faster on organic is describing paid. We report both separately so the slower line is visible rather than hidden inside a blended number.
Can you run ads for regulated treatments?
Within what the platform and the regulator allow, which varies by treatment and by market. Some categories are restricted or require certification before a campaign can run at all. We check that at the planning stage rather than after a disapproval, and we will tell you when a channel is simply not available for what you want to advertise.
Who owns the content and the accounts?
You do. Ad accounts, analytics properties, the content we produce and the pages we build are yours, set up under your ownership rather than ours. If the engagement ends, nothing has to be rebuilt or handed back.
Is marketing sold separately from the software work?
It can be either. Some clients take marketing on its own as a monthly retainer; others have us build the platform and keep the growth programme alongside it. The second is usually cheaper to run, because the people changing the booking flow and the people marketing it are the same team.

Growth that respects your patients.

Book a working session with our marketing lead and a product engineer, together, so you see how the machine actually connects.